Hey #KPOJ, how are your ratings doing? #PDX

Willie
Week has the latest on KPOJ's ratings freefall after switching
from liberal talk to sports:

Anchored by Carl Wolfson and his morning show, KPOJ was
the 22nd-ranked radio station in the 48-station Portland market. Over
its last 14 months, the station averaged a 0.8 share of the Portland
radio market, meaning that it was reaching 8 of every 1,000 people
over the age of 6 in the market.

In the four months since the switch to sports, the ratings at Fox
Sports Radio KPOJ haveshrunk to nearly microscopic size.

In January, KPOJ fell to an 0.1 share in Arbitron ratings, or 12
percent of the audience KPOJ had with Wolfson.

In other words, KPOJ dropped from a not great 1 share to a practically
nonexistent 0 share.

I understand why Clear Channel made this move. They want Oregon State
baseball and football games on their stations, they think liberal talk
was toxic to their brand, and paying Wolfson to pull in a one share
was hardly a bargain. It still doesn't change a simple fact: AM 620
used to be profitable, and right now I don't see how it justifies its
own electric bills. They'd be better off letting someone else use the
tower.

Carl Levin Retires | #MISEN

Senator Carl Levin (D-MI) announced his
retirement today:

Levin, 78, released a statement Thursday afternoon saying
he made the decisions believing "I can best serve my state and my
nation by concentrating in the next two years on the challenging
issues before us … in other words, by doing my job without the
distraction of campaigning for re-election."

This seat would have been one of the safest Democratic seats in the
2014 elections. Now it's a scramble to see who might replace Levin,
and I wouldn't make any assumptions.